Over the course of 10-weeks, I designed an 8-page magazine booklet targeting fragrance enthusiasts with a median HHI (household income) of $75,000 to $120,000 annually. This magazine booklet is a preview of an issue that focuses on spring fragrances for 2026.

Art Direction

I wanted the direction of the magazine to be light and fun, so I was inspired by Japanese magazines. Japanese magazine design tends to be minimal, featuring pops of pastel color and geometric shapes. I wanted to introduce this style into American lifestyle and beauty magazines.

The goal for Reverie magazine is to inform readers of trending fragrances, introduce niche perfume houses, and give readers tips on perfumery.